Founder Sales Playbook: How to Sell Without a Sales Team

Close your first customers without hiring a sales team, faking a script, or guessing.

The Founder Sales Playbook is a practical, template-driven system you can run yourself in 30–45 minutes a day. No fluff, no theory — just seven working tools that turn selling from a personality trait into a repeatable checklist.

What's inside (9 pages, fill-in templates):

• Ideal Customer Profile & Buyer Persona — pinpoint exactly who to sell to (and who to avoid).
• Discovery Question Bank — make prospects articulate their own pain, with a number attached.
• Objection Response Guide — proven frameworks for the six objections you'll hear most.
• Pricing & Positioning Sheet — anchor on value so price stops being the conversation.
• Email & DM Follow-Up Templates — copy-paste messages and a five-touch cadence.
• Pipeline Stages & Exit Criteria — kill wishful-thinking pipelines that never close.
• Weekly Sales Review Worksheet — the 20-minute Friday habit that compounds.

Who it's for: Early-stage founders, solopreneurs, and first-time sellers landing their first paying customers.

Format: Instant-download PDF. Print it or fill it in digitally.